Published Pieces & Personal Projects

Bulbshare:

This tab features copywriting from my time as an intern and freelancer for Bulbshare. My work was published on the public channel, the company's client channel, and sustainability channel through the Bulbshare app.

*All of the pieces in this tab are written with British spelling

Tub O' Towels:

This tab features academic work from my message development journalism course at The University of Kansas. The company Tub O' Towels volunteered to participate as a mock client, and we met for meetings with a representative throughout the semester to craft brand identity and messaging.

Marketing/Research:

This tab features academic work from my campaigns in digital marketing communications, advertising and public relations course as well as my advanced digital marketing communications, advertising and public relations course at KU. I have also provided an academic essay from my time abroad in London where I took a global marketing course through CAPA The Global Education Network. Additionally, there is a mock news release I wrote for Pualani Bee Farm from my time work trading on the big island Hawai'i.

Email Copy

Copywrite sent out to Bulbshare clients and app users that advertised webinars for e-commerce insight

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Open Brief Copy

Copywrite for the Bulbshare app's public channel including a short description (300 characters) and long description (1000 characters) on general topics

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Survey Brief Copy

Copywrite for the Bulbshare app's public channel including a short description (300 characters), long description (1000 characters), and survey questions on general topics

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Welcome Survey Brief for Wrangler

Survey brief copywrite sent out to personal channel for Wrangler's new work wear line seeking insight on consumers' preferences

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Sustainability Channel Copy

Survey and open brief copywrite for the Bulbshare app's sustainability channel ECOmmunity aiming to drive inspiration and gain knowledge on sustainable initiatives

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Brand Deck for Tub O' Towels

A visual representation including the brand's SMART goal, target audience, tone and personality, and social media tactics and overall story and mission.

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Voice Book for Tub O' Towels

A visual representation that gives an in depth description of what Tub O' Towels represents including its mascot, soundtrack, colors, and language type.

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Social Media Posts for Tub O' Towels

A presentation that gives examples of social media posts for Tub O' Towels Instagram, Facebook, Pinterest, and Twitter accounts .

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Persona for Tub O' Towels

A fictional representation of Tub O' Towels as a person focusing on what their likes and dislikes are, potential pain points, buying habits and influences, as well as demographics.

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Men and Mental Health Campaign

We received funding from a KU alum to research and explore mental health initiatives on campus . My group chose male students as our campaign's target audience.

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Strategic Initiatives on Food Waste

This is a strategic planning document that focuses on the topic of food waste.

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